How did you attract/address your audience?

To appeal to my target audience i followed the results of my research.
My research told me that the two most popular genres for people aged between 16 and 18 were comedy and horror. Based off of this data i chose to make my film the horror genre as i felt that i could make a successful film using the horror genre. I then chose to narrow the genre down and make a zombie film as this matched a niche audience i had discovered via my audience research. By targeting a niche audience i was able to put more focus on specific conventions - namely those found in other successful zombie films. For example i chose to brand my zombies as "infected" rather than George Romero's stereotypical zombie. This is because the term "Infected" is more modern and makes the film seem more realistic as a certain chemical which changes a person into aggressive killer is more realistic than an animated corpse. Other films which share this style of zombie is "28 Days later" where the zombies all contain "The rage virus" which completely changes there mental state. I appeal my film to the more modern zombie audience by adjusting things such as the title (Biohazard gives connotations of a chemical outbreak) and mannerisms of the zombies in my film. This matches the expectations set by my target audience.

As my target audience mostly resembled males i made my main character male so they find it easier to identify with the character. I also set my film in England to match the English audience i hope to cater for.