The target audience for my film are males aged between 15-25. I have chosen this demographic as it reflects the audience for several similar films such as 28 days later which share the same genre and theme of my film. To follow thes guideline my film will have a 15 BBFC age certificate meaning only people who are aged 15 or above may buy and watch the film as some of the content may be inappropriate to younger age groups.
I have given my film an age certificate of 15 as it contains "strong violence" and "frequent strong language". This adheres to the official BBFC ranking system seen here: http://www.bbfc.co.uk/what-classification/15 .
Although there is no direct violence or strong language in my opening, it will be present in the rest of the film. Other films which share the same age certificate and genre/themes include "Shaun of the dead" and "Quarantine".
The reason for aiming my film at ages 15+ is because if i aimed my film at 18+ i would be ignoring an age gap of 3 years who are some of the most likely people to watch films. This could mean my film would lose out on sales because people may be too young to view my film. It also means that my budget will not be as large seeing as my film will not contain any gore/ extreme violence which may take expensive special effects to pull off. My target audience research shows that my film is suitable for my audience and the most popular choice for people of that age group.
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